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Is your website used as a tool to generate sales leads? Do you know who is coming to your site and what information they need? What marketing activities do you use to follow up with web leads?
Our passion is turning Visitors into Prospects. And Prospects into Buyers.
We’ve all seen the clunky web form that asks 20 questions in order to download a brochure or whitepaper. In designing a lead gen tool, some golden rules apply:
- Give the prospect something of value to them in exchange for their contact info
- Make the process fast and easy
- Follow up with prospects within 1 week of acquisition
Conversion Geek can design and implement a lead generation tool for your website; contact us forms, request info forms, mini-newsletter subscription forms, trialware, shareware, brochure/whitepaper requests, contests, give-aways, and more.
If you have a lead generation tool in place, we can enhance your site to capture more leads. A healthy lead acquisition rate is 1-3% (visitors to leads). We’ll conduct an in-depth analysis using web metrics and usability best practises to identify problem areas. You’ll receive a report with detailed recommendations and wireframes to illustrate changes in page design and layout. Conversion Geek can implement the changes for you, or we can work with your in-house Development or Design teams. Once the changes are in place we’ll conduct a second in-depth analysis to measure the “before and after” results.
With results-oriented brilliant design, Conversion Geek really shines when it comes to lead generation. But don’t take our word for it. Ask our clients!
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